6-month "AI Digital Marketing" course and internship
Master the tools, theory & techniques behind the AI that’s reshaping the digital marketing world.
🎯 Why This Course?
In today’s world, companies aren’t just hiring marketers—they’re hiring AI-powered problem solvers. Traditional digital marketing alone won’t cut it anymore. This program blends Artificial Intelligence + Digital Marketing into one powerful package to make you future-proof and industry-relevant.
📦 Program Structure Overview
| Phase | Duration | Focus |
|---|---|---|
| Foundation | Week 1–4 | Core of digital marketing & AI |
| Deep Dive | Week 5–10 | Tools, automation, campaigns |
| Advanced Strategy | Week 11–16 | Funnels, analytics, growth hacks |
| Live Projects | 2 Months | Real campaigns, team projects |
| Internship | 2 Months | Corporate/Agency collaboration |
📅 Week-wise Course Outline
🔹 Weeks 1–4: Digital & AI Foundations
Week 1: Intro to Digital Marketing & AI in Marketing
Marketing funnels, trends, job roles, future of AIWeek 2: Consumer Behavior & Content Psychology
What makes people click? Emotional triggers, decision-makingWeek 3: AI Basics for Marketers
NLP, image recognition, prompt engineering, ChatGPT, Claude, etc.Week 4: SEO + AI Tools
ChatGPT for SEO, Surfer SEO, Jasper, Frase, Semrush
🔹 Weeks 5–10: Tool Mastery & Campaign Design
Week 5: Social Media Marketing + AI Content Automation
Content calendars, post generation, Canva AI, Copy.aiWeek 6: Email Marketing + Personalization with AI
Mailchimp, Mailmodo, AI for segmentation & targetingWeek 7: Performance Marketing + Paid Ads
Meta Ads, Google Ads + AI-enhanced A/B testingWeek 8: Web Analytics & Conversion Optimization
GA4, Hotjar, Tag Manager + AI to analyze & predictWeek 9: Chatbots, Voice AI & Automation
ManyChat, Chatfuel, Dialogflow for customer journeysWeek 10: No-code Marketing Platforms + CRM Integration
Zapier, Make, Hubspot + lead scoring with AI
🔹 Weeks 11–16: Strategy, Branding, & Job Prep
Week 11: Building Funnels & AI-driven Customer Journeys
From cold to loyal – strategy-backed automationWeek 12: Growth Hacking Techniques
Referral loops, viral strategies, growth case studiesWeek 13: Branding + Personal Brand on LinkedIn using AI
Profile building, resume with AI, social proofWeek 14: Campaign Simulation Week
Create a mock brand + run campaigns (solo + group)Week 15: Analytics Presentation Week
Pitch deck, reporting, insights using data storytellingWeek 16: Portfolio Week
Wrap-up: Compile personal projects into a sharable portfolio
🎯 2-Month Live Project Phase
Work with a real brand/startup
Create & run full campaigns
Get mentorship from real marketers
Weekly feedback loops and retrospectives
Course Duration:
24 Weeks
Batch Size/Mode :
3 - 6 Students
Online/Offline
🎓 Who Can Join?
📚 College students (any stream) with an interest in marketing, AI, or startups 💻 Beginners—no tech background required 🎨 Creative minds curious about automation and audience psychology 🧠 Learners hungry for smart skills & a smarter resume
Class Time:
11:00am - 4:00pm / 2h
Language:
English,Hinglish
AI isn’t coming. It’s already here.
Learn how it works. Create with it. Make smarter decisions.
🚀 What You’ll Gain
✅ Mastery of AI tools used in real marketing campaigns
✅ Internship-level experience before even graduating
✅ A portfolio with real-world projects
✅ AI-enhanced creativity & campaign strategy skills
✅ Certification + Career guidance + Resume/LinkedIn optimization
🧑💼 6-Month Internship (with Letter & LOR)
Placements in digital marketing firms, startups, or internal capstone agency
Roles: Social media, performance marketing, AI content specialist
Weekly progress reporting & evaluation
🏆 Completion Outcomes
🎓 Certification of Completion
💼 Internship Certificate & Letter of Recommendation
🌐 Portfolio Website
🧠 Job-readiness for AI marketing roles
🧭 Career counseling & job support